Update: We’re now an Elite HubSpot Partner!
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This is HubSpot's platform-wide AI Agent and is baked into the entire HubSpot platform. It can perform multi-step tasks with contextual memory and remove the mundane activities from your day. Absolute game changer.
Meet the Breeze agents inside HubSpot:
UPDATE: Valerie has written a more comprehensive rundown of Breeze.
Besides the usual dad jokes, Dharmesh Shah did the grand launch of Agent.ai and demonstrated just how easy it's going to be for us all to build our own AI Agents.
Not sure what an Agent is? Think of it as an AI Assistant (like ChatGPT) that can perform a series of consecutive tasks and actions with contextual memory and understanding built-in. And once you set it up it's automated.
This was something threaded through all of the opening keynote talks and all of Partner Day... Every HubSpot product update (and there were over 200 announced) is helping to make the platform easy to use, fast to bring value, and with unified data and tools.
The day before INBOUND is Partner Day. This is where the HubSpot Solutions and App Partners get to meet up and connect, and hear learnings from HubSpot. There are some great talks throughout the day, exclusively angled at Partner from across the HubSpot ecosystem (people building apps, agencies delivering services for customers, and so on).
Something else that's great about it is getting to meet up with people you only previously have seen over a video call. All over the place, people have huge smiles on their faces and saying, 'It's so great to finally actually meet you!'
As I write this now, it's the middle of the afternoon and we've got a break between a couple of talks. So far, I've met 7 people in the flesh who I've been having regular video calls with for a long time.
The day's main themes surrounded how HubSpot and their partners can best support customers with:
Then it was on to the main INBOUND conference...
The conference opened with the HubSpot keynotes:
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Update: We’re now an Elite HubSpot Partner!
As agencies grow, attract customers and deliver...
If I were there in person, I’d keep swatting your hand away to stop you from clicking the ‘cancel...
You may have noticed the new "Lead Ads" feature in HubSpot, but have you tested it yet? We have,...