Breeze: Everything you need to know about HubSpot's powerful AI

What is Breeze Intelligence and what can it do for you?

Meet Breeze, HubSpot's platform-wide collection of AI Agents which was launched at INBOUND 24 (check out a full run down from every day of the conference here).

For those new to this terminology, think of an AI Agent as an evolutionary step up from AI Assistants. They can follow multiple steps from a single prompt, have contextual memory and can initiate themselves via automation.

Instead of having to prompt to reach step 1 and anaylse the output before prompting again to initiate step 2, an AI Assistant can prompt itself through the steps on your behalf based on the master prompt in the beginning.

I'm simplifying this but it's how our CTO broke it down for us.

Breeze can perform multi-step tasks with contextual memory and remove the mundane activities from your day. In short: it is an absolute game changer. So who are the AI Agents that make Breeze so very useful and unique?

• The Breeze Social Media Agent analyzes your performance, company details, audience, industry, and market trends to develop breakthrough social content.
• The Breeze Prospecting Agent researches and executes personalized outreach strategies for prospects in your CRM, to help you build more qualified pipeline.
• The Breeze Customer Agent uses info from your knowledge base, website, and blog to quickly respond to customers 24/7/365. This might sound like an AI Chatbot but it's a massively more intelligent version.

Breeze FAQ: You've asked, we answer

Since the release of Breeze, we have received many questions from customers and employees regarding the abilities of the powerful AI tool, GDPR compliance, and other concerns. So here is a collection of Q&A to answer your most burning questions.

What makes Breeze Intelligence unique compared to other providers?

According to the Breeze Intelligence FAQs for Partners provided by HubSpot, the company prioritizes data accuracy over quantity, and only publishes data that has gone through quality assurance processes.

For that reason, Breeze Intelligence has made significant advancements in using LLMs to increase global coverage and uncover more companies than ever before.

Will free customers be able to use Breeze Intelligence?

Unfortunately, Breeze Intelligence is a paid add-on to existing hubs.

This means that customers need to have a paid subscription (Starter+) to a base hub in order to purchase Breeze Intelligence Credits. But not all is lost, free users can opt into data sharing to receive limited access to the buyer intent feature and they can view the Intelligence Tab on the company and contact records.

How many website visitors can I see in Breeze Intelligence?

There is no limit for the number of visitors that paid Breeze Intelligence customers can see. Free HubSpot users or paid HubSpot customers of any hub without Breeze Intelligence will only see the top 20 visitors per view based on the number of visits.

Is Breeze GDPR compliant?

If you have to comply with data protection laws like GDPR and CCPA, there is good news. While compliance determinations and configurations are up the individual customer, HubSpot has implemented processes to maintain transparency around their processing of personal data and provide individuals with easy mechanisms to exercise their data protection rights.

Does Breeze Intelligence have data about all of my companies and contacts? What happens if there isn’t data on a company or contact I’m trying to enrich?

According to HubSpot's Breeze Intelligence FAQs for Partners, the Breeze Intelligence B2B dataset has over 200 million buyer and company profiles with continuously refreshed data. You will only be able to enrich attributes of company and contact records that are available for those company or buyer profiles within the dataset.

HubSpot believes it’s better to provide no data than data that is wrong or unverified. Please also note that the contact dataset only includes B2B emails and you won't be able to find any personal emails.

How fast does enrichment occur and what is required to enrich a contact?

Breeze Intelligence is not just smart, it's also fast. It generally only takes a few seconds for the enrichment to happen. However, it may take a little longer for larger list enrichments to complete.

As for the requirements, if a contact record has a business email address and HubSpot has data for that address stored in Breeze Intelligence, then it will be enriched.

Information about the workings behind Breeze and HubSpot's AI

Let's talk some more about Breeze Agents, Breeze Copilot, and Breeze Intelligence...

Breeze Agents - making marketing and prospecting easier

As part of the agent family, HubSpot released the Content Agents. Imagine them as little minions that help you to create and optimize your content...

• The Content Agent for blog posts allows you to brainstorm blog post ideas and SEO keywords, develop article outlines, and write full blog posts with the help of AI.
• The Content Agent for landing pages generates high-quality, conversion-optimized landing pages that are tailored to your goals and your brand identity.
• The Content Agent for podcasts provides you with everything your podcast heart dreams of: title options, descriptions, artwork, script outline, and even a full script to download and record.
• The Content Agent for case studies, which allows you to generate a draft case study given an initial prompt, a CRM company record, and files uploaded by the user.

But what about other tasks? Do agents handle something other than content?

No need to fret. The Customer, Prospecting, and Social Media Agents have your back! While the Customer Agent helps you to scale your customer support with automated ticket resolution, the Prospecting Agent researches and executes personalized outreach strategies for prospects within HubSpot's Smart CRM.

Meanwhile, the Social Media Agent is busy analyzing your social performance, company details, audience, industry, and marketing best practices to create multi-channel content for social media.

Breeze Copilot - assisting you all over HubSpot

And for those of you who always wanted an assistant to help them with the mundane daily tasks, there is Breeze Copilot. With the powerful AI tool by your side, you no longer need to manually create and update CRM records, notes, and tasks - it's all being done for you.

Breeze Intelligence - enriching company records inside your CRM

Last but not least, Breeze Intelligence enriches contact records with key attributes such as role, employer, location, social media links. It also enriches company records with key attributes such as annual revenue, industry, employee count, and address. If you would like to find out more on this...

Over on the HubSpot Knowledge Base, you can learn more about how to enrich your company and contact data. 

You might ask, why enrich the data? It's done to enhance your data and better understand your customers. When a record is enriched, the record's properties will be populated with new information available in the enrichment dataset. To use the enrichment feature, you will have to purchase Breeze Intelligence Credits...

So what the h*** are Breeze Intelligence Credits? For a comprehensive answer to this question, head over to the HubSpot knowledge base to find out about credit tiers, credit usage and purchase options. For a shorter answer, stay right where you are: here.

Breeze Intelligence uses a credit-based system. As mentioned previously, Breeze Intelligence is an add-on to existing hubs, meaning that you will need to have a paid subscription in order to purchase Breeze Intelligence Credits.

Credits can be purchased in packs of 100, 1000, or 10000 increments. Your credit usage will reset monthly on your monthly subscription date and, important to know, unused credits will not roll over to the following month.

Do you want to know more about Breeze?

Take a look at these resources for further insight into the Breeze universe.

• Head over to the official HubSpot Breeze website to learn more about content remix, AI blog writing, and the website generator.
• Take a look at this product deep dive provided by yours truly HubSpot to get a full overview of all AI features available across the platform.

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