Originally written: November 2016Blog Updated: December 2019
You’ve probably reached the stage...
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Most of the time, we hire people to help with search because we're unsure how the mystery of Google and other search engines work—and we need someone else to help us figure it all out.
For the few who do feel confident in search yet need to outsource it to others to make room for other important tasks, it just so happens that as soon as they give the game away, Google and other search guidelines tend to change, meaning their once top-tier knowledge quickly becomes outdated.
So, how can we be sure that we're getting the best search service for our money if the work is, in itself, an enigma?
Only bona fide search experts really know what it takes to run successful SEO campaigns, presenting a modern-day Catch 22 situation. Unlike Joseph Heller's 1961 novel, our position in search isn't at war, but it often feels this way when we're vying for user attention against our closest competitors.
We might be taking it too far if we claim, Anthony, Danielle and Adrian are akin to army generals, yet in this 40 minute episode, they do their best, letting you know the best plan of attack when it comes to choosing an agency.
Find out what to avoid when hiring a search specialist as well as the specific questions you should ask to weed out the pretenders from the pros.
According to the team, SEO agency no-no's include:
If you spot any of these warning signs, you've probably come across what Anthony likes to call a search cowboy—someone taking advantage of the booming search industry.
Enough about what you don't want, here's what you do:
The offering might not sound as immediately exciting as some others, but being open to a long-term working relationship and doing all the right things to rank will pay off in the long run and keep you free from trouble.
The team teach you how to test an agency to sniff out the real search experts. From gauging their knowledge of Google guidelines to sending industry professionals to help with the interrogation, you can use our tactics to protect your initial investment.
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Originally written: November 2016Blog Updated: December 2019
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