In the dynamic world of digital marketing, staying ahead means embracing change. For HubSpot users, the announcement of a new addition to their platform comes as no surprise.
So, let us get you up to date on the latest — the Content Hub.
Described as 'an all-in-one, AI-powered content marketing software', the Content Hub is set to transform how marketers create and manage content throughout the customer journey.
In this blog, we'll take a closer look at the capabilities of the Content Hub and discover how you can harness its power to elevate your marketing efforts.
What is the Content Hub?
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The new Content Hub builds on what the CMS Hub once was while adding a whole host of new tools. AI is baked into the software to save users time, build efficiencies, and transform your customers' journeys.
As a marketer, salesperson, or customer service representative, it's hard not to see AI's impact on the world. Well-thought-out integration of AI into your processes can bring many benefits to your business. It's no surprise that it's such a big part of this new content hub.
The new AI features include:
- AI image creation: Easy AI-powered image creation through simple prompts
- AI blog post generator: Create blog posts in minutes using AI assistance
- Brand voice: Keep your brand voice consistent, even with AI-generated content.
- Content remix: Generate additional content formats from existing content quickly and easily
One of our favourite tools is the content remix. It lets you repurpose original content for a variety of channels at the click of a button, saving you hours of time and making your life easier.
The new Content Hub also includes many other features:
- SEO recommendations that optimise website rankings in seconds
- Video and podcast hosting features to quickly publish audiovisual content
- Membership-based content allows you to create fully personalised content for your audience's individual needs
You may have seen a lot of hype around the Content Hub, particularly HubSpot's one and only Kyle Jepson.
Here's a quick two-minute video of him demoing some available tools.
We're giving you the chance to learn more about HubSpot's Content Hub with the people who made it.
Join us for a Q&A with Nicholas Holland and Luke Summerfield to find out more about how the all-new Content Hub can support you.