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til den gode formular i leadgenereringFor lange formularer går drastisk ud over din konverteringsrate. Sæt dig i brugerens sted, og afdæk, hvilke informationer du har brug for i dit videre marketingarbejde, og aftal med salg, hvad de som minimum skal vide, før de overtager et lead. Indsaml informationerne drypvist undervejs i din salgstragt. Så du indsamler de basale informationer i formularen i toppen af tragten, såsom som navn og e-mail, mens formularen i midten og bunden af tragten indsamler yderligere information. Et lille pro tip: Du kan bruge analyseværktøjer som Lucky Orange eller Hotjar til at finde ud af, hvor hurtigt folk udfylder dine formularer, hvor de går i stå, og hvor de falder fra. 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