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Avidly's Marketing Trend Report 2024

OPPOSITES ATTRACT

This year, we're looking both ways before we venture forward. Our report offers reflections on emerging trends, their contrasting countertrends, and the nuances in between. Compiled by Avidly's Erik Mashkilleyson and our team of futurists, strategists, and analysts, this guide is designed for marketers who think deeply, act boldly, and strive to understand the undercurrents shaping our world. 

WHY READ THIS REPORT?

  • 1) Discover the counterbalances to AI: Uncover how human originality converges with creative AI and how the fusion will redefine brand authenticity.
  • 2) Navigate purpose: Learn to balance social voicing with your brand's sweet spots amidst heightened consumer scepticism.
  • 3) Understand fragmenting influence: Grasp how a post-mass culture landscape is reshaping customer journeys.

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