ORAS

Becoming a thought leader in household energy-saving solutions

Steering the conversation on energy conservation by leveraging everyday actions.
Avidly
Avidly is a global digital marketing agency specialized in growing the brands of tomorrow
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Background

A new area of discourse

Oras, a market leader in the Nordics for sanitary fittings with strong brands like Oras and Hansa, embarked on a mission: to prompt an EU-wide dialogue on energy conservation.
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INSIGHT

Uncovering energy savings

For many households, hot water is a silent energy consumer, gobbling up to half of their annual energy consumption, largely due to showering habits. Oras could make a tangible difference to consumers' energy consumption with one device it has designed: the digital hand shower.
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EXECUTION

A simple customer-centric message for a novel product

Avidly assisted Oras in the launch of their energy-saving campaign, amplifying the benefits of the Oras Hydractiva digital hand shower. This innovative product not only tracks water and energy consumption in real time but also promotes a sustainable lifestyle. The campaign and press release pitched to the media underscored the fact that a mere introduction of the digital hand shower can curtail energy consumption by a remarkable 22%.

RESULTS

Helping out the European energy crisis

The compelling narrative drove media interest, resulting in 40 editorial articles which rippled across social media, being shared over 1,000 times. The rising energy costs and effective campaign has significantly spiked the demand for Oras's energy-saving products across Europe.

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Avidly
Avidly is a global digital marketing agency specialized in growing the brands of tomorrow