Amplifying business thought leadership on a global scale

Nordic Business Forum, hailed as one of the globe's premier international business seminars, annually pulls over 7500 attendees to Helsinki's Messukeskus.

Its reputation for featuring top-tier international keynote speakers and providing unparalleled attention to detail in customer experience has made it the crown jewel of business seminars. 

But with greatness comes the ambition to evolve. Since partnering with Avidly in 2020, the forum's vision was clear - they aspired not just to maintain their industry-leading status but to redefine it. Their in-house communications team, sought a fresh perspective and advanced strategies. This led them to forge a dynamic media partnership with notable outlets like Helsingin Sanomat and the Baltic news platform, Delfi.

Avidly’s strategy wasn't just about amplifying reach; it was about offering journalists an unparalleled experience of the event:

• Meticulously mapping out external communication, balancing precision with the forum's signature enthusiasm.
• Translating the distinct NBF customer experience into a journalist’s perspective.
• Laying down a framework, innovating continually for future editions of the event.

Our global approach meant diversifying beyond traditional business media. Avidly's experts:

• Isolated themes to pique interest in our target media.
• Personalised media pitches for keynote speakers.
• Conducted 15 individual interviews of keynote speakers for the media.
• Hosted a contingent of international journalists with Finland’s Ministry for Foreign Affairs.
• Prepped and steered the Nordic Business Forum Press Team both before and during the forum.
• Ensured on-the-spot crisis communication readiness.
• Analyzed and articulated results for future refinement.

A discerning media approach yielded unparalleled results:

• A whopping 89 accredited journalists attended, marking a 254% surge from the previous year.
• Generated 73 articles in prestigious media within a fortnight post-event.
• Achieved a staggering 88.3 million in reach as per Meltwater analytics.
• Further enhanced NBF's brand value domestically and on the international stage.