Avara

Better results through efficiency

Better results through automated product feeds and multichannel content.
Avidly
Avidly is a global digital marketing agency specialized in growing the brands of tomorrow
Digital marketing client reference case Avara

Background

Getting the most out of the budget

The housing market is a highly competitive industry, which is why it's essential to make the most out of the budget. Avidly works with Avara to develop both the customer journey and customer experience. An important part of the collaboration involves continuous development of digital marketing and data-driven, results-oriented marketing

Insight

Effectiveness as a measure of success in collaboration

As Avara's strategic partner, we are responsible for data-driven marketing and the customer experience, centered around HubSpot. We also produce multichannel content, design campaign concepts, and oversee the development of the visual identity. In the housing market, effectiveness is one of the key success measures in our collaboration without the need to double the budget

Client case reference Avara

EXECUTION

An automatically updating product feed saves resources

An automatically updating listing of apartments, an ad catalog, was created for Avara's advertising. This saves time, as ads no longer need to be updated manually. The time saved allows for other improvements in advertising, such as enhancing ad content and optimization.

To further enhance advertising efficiency, a list of available and soon-to-be-available apartments is also being developed, and algorithms ensure ads are automatically targeted to the most suitable audiences. Apartments that have already been rented are automatically removed from the catalog, as there’s no point in advertising something that is no longer available

RESULTS

Better results with dynamic product advertising

Dynamic product advertising significantly enhanced the effectiveness of Avara's Meta ads. Compared to the previous year, ad clicks increased by 148%, and the cost per click decreased by 61%. This allowed Avara to achieve better results with a 40% smaller advertising budget.

Avidly
Avidly is a global digital marketing agency specialized in growing the brands of tomorrow