The use of AI in the construction of the landscape images enabled not only the optimal realisation of the creative idea, but also the cost-effective production of the images.
- For us, it is important to use tax money responsibly, and instead of having outdoor photos taken in different places at different times of the year, we now have a cost-effective solution," says Anu Mujunen, Communications Manager at vero.fi.
- The possibilities created by artificial intelligence are enormous. With traditional methods alone, such a project would have taken 1.5 years to start before the images were published, but now the images were created in a short time, regardless of the weather. The desired end result required a rational process and the use of multiple AI software. The collaboration was seamless," says Antti Karppinen, Avidly's AI imaging partner and international award-winning photographer.
- Initially, we sketched three alternative visual approaches and together with the team at vero.fin, we chose the style to be implemented. Then, using AI technology, we worked on rough versions of the three different landscapes, defining the landscape themes and concrete elements," says Bärlund.
- Once the raw versions of the images were ready, we added details and corrected the compositions of the images using traditional image processing. Karppinen then rebuilt the image elements using various AI technologies. We then created seasonal versions, to which we added details. In the final step, we scaled the images and finalised the tonal range and details in image processing.
The Tax Administration has been an Avidly client since 2022, and consulting on the redesign of Vero.fi is part of the strategic communications partnership. Vero.fi's new look will be launched during spring 2024.
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