Solar Foods

Food for a better tomorrow.

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Type: Commercialization & Branding
Client: Solar Foods
Deliverables: Strategy, Branding, Creative Concepts & Design, Digital Marketing, Social Media
Solar Foods

Purest protein in the world

Solar Foods is a Finnish food-tech startup that develops revolutionary innovations for the global food industry. With its revolutionary biotech solution Solein®, Solar Foods enables natural protein production anywhere by using air and electricity. The unique yet natural bioprocess of Solein provides a new platform technology for nutritious food ingredients, plant-based meat alternatives, or even cultured meat. Best of all, it's entirely free of agriculture and aquaculture – making it the purest protein in the world.

To find a suitably eye-catching story and content for its groundbreaking innovation, Solar Foods turned to Avidly. The food-tech industry is a competitive world. To reach its apex, you need to stand out. The mission was clear: to create a strong personality for the company that covers everything from the brand strategy to the brand identity, and beyond.

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A strong identity for the company

The company's brand has transformed into a beacon of trust, serving as a dependable source of research for decision-makers and licensors within the food industry. Moreover, robust personal branding acts as a critical pillar in navigating investment risks for our primary audiences.

Addressing complex challenges, nurturing and cultivating strong connections with our target audiences has been paramount. Through diverse and engaging content across digital platforms, alongside specialized materials crafted for partner discussions and presentations, we've ensured meaningful engagement at every level.

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Winning the Index Award

The extensive global spotlight on Solar Foods underscores the impact of their strategic communication efforts. Garnering widespread acclaim across the globe, the company has shone in the spotlight of international media. Further solidifying its innovative edge, Solar Foods has been recognized in global competitions celebrating groundbreaking innovations, with the pinnacle achievement being the Index Award. The Index Award, frequently hailed as the "Nobel Prize of design," stands as a testament to their ingenuity. Moreover, Solar Foods has garnered considerable attention from major international media outlets, including CNN, BBC, Nikkei, Forbes, The Guardian, Vice, and the World Economic Forum, further highlighting their global impact.

TOMORROWBOUND TOMORROWBOUND TOMORROWBOUND

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