BRANDING AND IDENTITY

Not-Bland-pysty

Discover who you are and what you can be. We build brands that transcend channels and echo a single, resounding voice: unified, unforgettable, and unmistakably you.

Brand = Experience

A brand isn't just a logo or a tagline. It's a promise, an experience, a memory. It thrives in the perceptions and emotions of your customers, evolving at every interaction - be it with your product, your service, or your team. Like a compass in the vast world of consumer choices, a consistent brand guides customers, letting them know what to anticipate.

    Building a sustainable brand

    A sustainable brand cannot be built from the outside in; it emanates deeply from an organisation's culture. A brave brand, true to itself, can weather the storms of change and rides the business environment's wave, outpacing its competitors.

    Avidly's method of creating lasting, standout brands always stems from a company's identity and bringing it to the forefront. A successful brand mirrors a company's strategy, identifies opportunities within the business environment, and delivers an outstanding customer experience. We pinpoint and encapsulate the brand's values and core tenets on strategic, communicative, and visual levels. We sharpen the unique selling points.

      Customers don't differentiate between digital and analogue branding

      Whether it's the tactile feel of branded packaging or the design system of a website, every touchpoint counts. At Avidly, we transcend these boundaries.

      Every touchpoint your customers interact with should be shaped by strategy, designed, and backed by data. We understand the importance of a brand, and our suite of services ensures it resonates deeply, aligns perfectly, and stands out distinctively.

        Unbroken stories

        One of the challenges in brand leadership is often consistency and long-term vision. People craft the brand, and when there are many stakeholders, both inside and outside the organisation, the narrative sometimes risks being fragmented. Avidly's approach involves including the organisation's very own people in the brand work. The result is a story that encompasses people, business, and the future, one that is easily internalised and embraced.

        Whether you're venturing into creating a new brand or rejuvenating an established one, we're here to anchor it in the zeitgeist of society, making it resonate both intellectually and emotionally with your audience.

        Simple, effective, and comprehensive – that's our promise.

          Branding expertise

          Drawing from our deep understanding of your vision and objectives, we curate comprehensive branding solutions. From strategic roadmaps to robust brand guidelines and captivating visual identities, we encapsulate the essence of your brand, empowering you to foster trust and build enduring relationships with your audience at every stage of your business journey.

          Crafting a Brand Strategy: Our Four-Step Blueprint

          Navigating the branding journey requires a methodical approach. Here’s our tried-and-true blueprint for brand strategy development.Navigating the branding journey requires a methodical approach. Here’s our tried-and-true blueprint for brand strategy development.

            Phase 1: Discovery

            Together, we'll deep dive into understanding the present scenario and fine-tune our course of action. This commences with a thorough examination of available resources, an initial kick-off session, and a comprehensive assessment of the current landscape. To amplify our insights, we tap into valuable data, conducting client interviews and mining consumer research.

              Phase 2: Insight

              With a clear understanding of the key brand dimensions, we venture beyond traditional paradigms. We explore fresh perspectives, reevaluate established norms, and dare to challenge the familiar.

                Phase 3: Strategy

                Drawing from our newfound insights, we chart out a coherent roadmap. This plan is laser-focused on bringing the company's vision to life and hitting tangible milestones.

                  Phase 4: Identity

                  With the groundwork of insight and strategy, we sculpt a brand identity that resonates profoundly. By intertwining a distinctive visual representation with a narrative anchored in strategic decisions, we lay the cornerstone for building enduring and trust-filled relationships.

                    Who we are?

                    Julia_Vornanen
                    JULIA VORNANEN

                    Head of Branding Services

                    Minna Utriainen 2021
                    MINNA UTRIAINEN

                    Head of Strategy

                    Mashkilleyson-Erik
                    ERIK  MASHKILLEYSON

                    Senior Strategist

                    Vahvaselkä-Janne
                    JANNE VAHVASELKÄ

                    Creative Lead

                    Contact Us

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