Stay

Ahead

Of

Your

Competition:

The

Importance

Of

Responsive

Web

Design

Responsive web design means that a website has been developed to look the same across different devices such as desktop, tablet and mobile.

"As more people are using their mobiles to search the internet, you need to make sure your website is optimised for every device"

Google will rank websites higher when someone searches on a mobile device.

Ask yourself, is your page easy to read, navigate? Is there a clear call to action?

It’s always hard to critique yourself, but if it wasn’t your website would you like it, does it provide a great experience for the user? If you answered no to any of those questions then you need your website optimised for mobile devices!

• Responsive sites increased conversion by over 30% compared to desktop site
  (3x more conversion compared to desktop).
• 62% of companies which designed their website(s) for mobile platforms increased their sales and 64% of companies that designed their website for tablets increased sales.”
• In 2016 number of mobile devices is set to rise to 2.6 billion worldwide.
• 91% of people check their phones at least once a day.
• Over 50% of mobile device conversions happen within an hour.
• Since 2010 mobile internet usage has grown by 16%.
• 62% of people browse online before purchasing.

A responsive website is also cost effective, as rather than having to manager separate websites for your desktop site and mobile site, you’ll only need to manage the one.

It will also give your users better experience, instead of pinching and scrolling, meaning they’re less likely to hop to the competition if your website isn’t up to scratch.

As more people are using their mobiles to search the internet, you can't ignore the importance of responsive web design and you need to make sure your website is optimised for every device, from phones to tablets, laptops, desktops, TVs and even watches!

If your site is not mobile friendly, then potential customers might find your site hard to navigate and decide to look elsewhere; like your competitors.

You can find out if your site is optimised and if it’s not, then speak to your developer as soon as possible.

There is nothing worse than double scroll-bars. It’s painfully taxing, like looking at a map through a keyhole or constantly pinching and zooming on your iPhone. You might be getting sick of hearing about responsive design, but seriously we can’t stress enough how important it is.

In a digital age, you really can’t afford to not have responsive design (your website page will adjust to your devices). The figures don’t lie, 25% of searches are done on a mobile device by over a billion users worldwide!

Don’t forget: Google will rank websites higher when someone searches on a mobile device.

 

Why not click on the link below to find out more?