The marketing world is packed full of different inbound software promising to help your business. While they may be great, HubSpot stands out as the pioneer of inbound marketing.
And I’m not just hyping HubSpot because we’re an Elite Partner Agency. We love it because it works so well. But only if you have the time, energy, or finances to invest in the tool or an agency. If you do, HubSpot will be perfect for your needs. Here's 32 reasons why...
The HubSpot CRM: A complete business solution
HubSpot’s CRM platform is at the heart of everything, offering a single, integrated system that helps businesses manage marketing, sales, customer service, and operations in one place. This eliminates the need for multiple disconnected tools and streamlines workflows for maximum efficiency.
1. A comprehensive CRM platform – HubSpot eliminates the need to juggle multiple platforms by offering six core products: Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub. Everything integrates seamlessly for a cohesive experience.
2. Flexible and empowering – HubSpot is designed in-house, ensuring easy customisation, user empowerment, and seamless integration across all hubs.
3. CRM-powered marketing – HubSpot optimises ads and marketing efforts using CRM data, making paid efforts more effective and preventing wasted budgets.
4. Sales and marketing alignment – The CRM allows for closed-loop reporting, ensuring sales and marketing teams stay aligned every step of the way.
5. No more juggling between software – Purchasing any HubSpot Hub gives you automatic access to the CRM platform, which means your teams can stay connected.
6. Only pay for the contacts you market to – Unlike other platforms, HubSpot lets you store up to one million contacts for free and only charges for those you actively market to.
AI-Powered features for smarter workflows
AI-driven tools are transforming the way businesses operate, and HubSpot is leading the charge with powerful automation and AI-assisted content creation, lead management, and customer interactions.
7. Breeze AI – HubSpot's AI-powered Breeze acts as your intelligent assistant, automating routine tasks and enhancing productivity.
8. Content Remix – This tool repurposes existing content into different formats (blogs to social posts, email newsletters, video scripts) quickly and easily.
9. AI email writer and social caption generator – Use HubSpot to automatically generate engaging, high-converting emails and social media captions.
10. AI-powered guided selling – Helps prioritise leads and provides predictive insights for a smarter sales process.
Integration and ease of use
HubSpot is designed for businesses of all sizes, offering a user-friendly interface, powerful integrations to streamline daily operations and opportunities to network with fellow users.
11. Seamless integrations – With over 1,800 possible integrations, HubSpot connects with WordPress, Magento, Slack, Shopify, and more.
12. Easy to use – HubSpot's intuitive design ensures a seamless experience.
13. HubSpot Academy & community support – Offering you free courses, projects, and certifications, plus a global HubSpot User Group (HUG) network.
14. INBOUND Conference – A world-class event with workshops, networking, and feature launches organised by yours truly HubSpot.
Advanced marketing and automation
HubSpot provides cutting-edge marketing automation tools that help businesses generate leads, nurture customers, and drive sales.
15. Marketing automation & workflows – Automate emails and nurture leads more efficiently.
16. Email templates & tracking – Save time with templates and track email performance to optimise your efforts.
17. Social media integration – Schedule posts directly from HubSpot, keeping everything in one place.
18. Content calendar – Plan and schedule blogs, emails, social media and more in one place.
19. A/B testing for CTAs – Improve conversion rates with highly customised calls-to-action.
20. SEO & content optimisation – Integrated tools provide on-page SEO advice and content strategy support.
21. Video in emails – Engage audiences with customised, brand-aligned video content.
Sales & customer service enhancements
From lead management to customer support, HubSpot enhances your ability to engage and retain customers with advanced sales and service features.
22. Meeting scheduling & HubSpot keyboard – Easy calendar sync and mobile-friendly HubSpot keyboard for seamless communication.
23. Live chat & chatbots – Connect with leads in real-time and automate responses to save time.
24. Ticketing system & knowledge base – Manage customer inquiries efficiently and provide multilingual support.
25. Lead scoring & deal boards – Prioritise leads and track revenue opportunities effortlessly.
26. Detailed reporting & dashboards – Customisable reports give insights into marketing, sales, and customer service performance.
27. Mobile app for on-the-go management – Access HubSpot insights anytime, anywhere from your smartphone.
Image Credit: HubSpot
Constant innovation and customisation
HubSpot continuously evolves with regular updates and flexible customisation options, ensuring that you stay ahead of your competition.
28. Custom objects for enhanced flexibility – Organise unique business data beyond standard CRM categories.
29. Account-based marketing (ABM) features – AI-powered recommendations, company scoring, LinkedIn Sales Navigator, and more.
30. Regular beta features & product updates – Monthly updates ensure access to the latest tools and improvements.
31. Easy blog migration – Smart Copy tool makes it seamless to transfer blog content from any CMS to HubSpot.
32. Scalable for new and experienced users – Whether you're a beginner or an expert, HubSpot adapts to your business needs.
Ready to Get the Most Out of HubSpot?
With so many powerful features, HubSpot is a game-changer for businesses looking to grow. But maximising its potential requires strategy. If you're unsure where to start, our Solutions Team is here to help. Let’s chat and unlock the full power of HubSpot for your business.
