How to use HubSpot AI Content Tools - Avidly Sessions video training

Avidly Sessions: How to use HubSpot's AI Content Tools [WATCH NOW]

What was this live session and who was involved?

This was part of a series of weekly live sessions hosted by Avidly. In this edition, we were joined by Gabe Wahhab, Senior Product Marketing Manager at HubSpot, who was sharing his expertise on HubSpot's AI Content Tools.

He also explored the rationale behind why HubSpot created this suite of tools and why AI is needed for the modern content marketer.

That topic was also discussed by Gabe's boss and VP of Marketing and Content Hub, Nicholas Holland, in a session he did with us a few weeks ago when Content Hub was first launched. You can check that out here.

Key tips and takeaways:

• Content Marketing demands have never been higher... And this doesn't just mean 'more content'
  

Roll back to 2012 and producing SEO-optimised (mostly written) content would give you enough traffic to feed your conversion funnel with nurturable (is that a word?) leads to drive sales to grow your business. Any business.

But, now, internet habits, technology and audience expectations have all changed. We need to be here, there and everywhere with higher quality content and we need to do it without any extra meaningful resources.

We need to be in more places with higher quality content than ever before.

• AI can help produce lots of poor quality content at scale - but that's not how to use it. Let other people race to the bottom in terms of high volume low quality content.

Instead, the smart play is to use tools like those shown in the video to help you strategise, ideate and draft content en masse so you can work with more time and energy to really add the extra 20% of quality and expertise to your content.

Treat AI like a new starter entry level employee: Give 'them' high quality instructions and then do the finishing touches and finer details yourself.

• This is still new and there's (lots) more coming

Content Hub and the features shown in this live session only launched a matter of weeks ago. They're continuously being improved and lots more is coming out all the time.

This means smarter AI to work with, easier UI to use and totally new features that are going to be baked into your HubSpot portal.

There are more nuggets and some live demos in the video.

Why this matters and how the goalposts have moved

As explored in the video, the game has changed from how Content Marketers have known it for the past 12-15 years.

The longtail-keyword-SEO-blogging gravy train has ended, my friend. As we shared in our #015 Newsletter on the day of recording this session...

If you aren't re-thinking your whole content marketing and go-to-market strategy, you're future success is getting harder by the day.

As we speak, digital marketers, revenue owners and business leaders are re-thinking how they do marketing and how they go-to-market as a company.

Those who've had one eye on the future of content and SEO knew this day was coming but:

Using educational content to drive traffic and leads is over. Ended. Nada.

• Search traffic is declining (evidenced by 60% of Google queries staying on-SERP rather than visiting another site)
• Attribution is getting harder by the week/iOS update meaning being able to analyse success in micro-detail is no longer possible
• Social media platforms, i.e. where people actually consume content, are either ringfencing users to stay on platform (by doing the LinkedIn thing of prioritising no-link content) or are members-only clubs on Messenger or WhatsApp et al

User habits and preferences have changed thanks to a deadly combination of many, many things that can be largely grouped into:

• Improved social media algorithms pushing the 'right' content to people in various places where people like to consume their content (e.g. videos on TikTok, DIY-inspo on Pinterest, family news on Facebook, work chat on LinkedIn)
• A content saturation (and then some) tipping point being reached which means the internet is awash with content that's either over-optimised for reach or just downright poor quality
• Users responding by largely wanting to hang out in niche spots or 'dark social' apps and groups where they know the other people there are people they can trust - and not companies who are actually SEO Bloggers producing 'how to' content (how I earned my stripes)

Many of us have been discussing this day coming at some point in 2025, if not the back-end of this year.

But, this summer, it feels like the turning point has arrived already.

Just check the studies and comments from the likes of SparkToro and Databox or thoughts from senior leaders at HubSpot.

The times they aren't a changing, they've already changed.

We urge you to re-think how and where you go-to-market if you're still pursuing the tried and tested SEO and educational content strategies.

It's time to regroup and think about what's going to be the right way to market your business in 2025 and beyond so you can start doing it now and steal a march on those still relying on SEO traffic and long-tail content.

It's what we continue to do for ourselves and our clients. If you'd like to brainstorm ideas on this, just reply to me with your thoughts and let's take it from there.

Hear about future live sessions and from more experts

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Video transcript:

Paul:
Hi and welcome to this final Avidly sessions of this series. I'm joined by Gabe.

Gabe:

Good morning.

Paul:

So if you want to just knock on a slide, you're controlling the slides today as you've got more than me. I'm Paul in case this is your first session, you're joining us. I'm head of marketing here at Avidly and Gabe. You want to say hello, senior product, senior product manager with Hubspot. So you're gonna run us through um content remix primarily, but also that as a concept and how that fits in things you're doing that for.

We are in case you uh are new and this is your first interaction with us. We are a HubSpot solutions partner covering all aspects of hubspot uh and the wraparound services to help you get the most from it because our mission is to empower our customers to grow using hubspot.

Um If you are dipping your toe into hubspot or perhaps have only come from one angle to help contextualize what that is, is you might be like me, you came into it from a marketing setting, but it's also got a business wide solution with different hubs as they are titled uh to help you with producing content and managing your website sales service ops and even commercial taking payments from your customers too.

Now, the thing is why we're showing this slide is that all those things are built around a central CRM and a content uh sorry contact record management tool that you get access to no matter which of those hubs worth of features you want to use hubspot for they are all centered around that center central CRM record.

But the other thing is hubspot A I is powered all throughout that system too.

So analyzing that CRM data, but also as we're going to see today, helping you produce content more effectively and more efficiently and in a more controlled way and also in a more um scalable way which is gonna be important as we'll see.

So we're gonna look at first or games gonna take us through what the tool and technique is and why that matters in today's world before looking at how we actually use it and discussing some good use cases, best practices also where the kind of limits are and how to deploy it inside your team. What a time for my voice to go over to you, Gabe...

Gabe:
Thanks so much. So, yeah, today we're gonna cover content remix. And before we dive into content remix, I wanna just take a step back and actually go back over the why. And uh if, if you don't recognize this is me, this is a picture of me if you couldn't tell. And this was taken actually about 12 years ago. And at the time, I actually owned a digital marketing agency called Savvy Panda.

And it was also around that time that we actually became a partner of this newer software company that you might have heard of called Hubspot. And the founders of Hubspot, Brian and Darvish had created this methodology that you probably also heard of called Inbound marketing.

And at the center of it was content marketing and a focus on creating content to attract customers. Now, at the time, this was a simple but very revolutionary strategy. And let me tell you inbound marketing worked, it worked incredibly well and this is especially in 2012 when it was still relatively new. Um This was actually a snapshot of our hubspot portal from uh 2012/2013.

And this is our agency's first year on hubspot and implementing a content marketing strategy and the the results uh they were just massive and what we really loved about in my marketing was it was simple, it was a repeatable and it was effective and to be honest, it almost felt like it was a little too good to be true. Like we had some type of a cheat code almost and worked amazingly well for our clients.

But on top of that, it worked really well in industries that had long sale cycles and complex products and services and that was something that was just previously hard to market to. So uh if you were went back to 2012, a typical content marketing strategy would look a little like this. You'd write some blogs across the buyer journey.

Typically about 500 to 1000 words, you'd put some call to actions into those blogs to some offers, you'd nurture some leads with some emails and eventually convert some of those into customers. Now, let's fast forward to today. Content marketing is more important than ever. Uh 84% of marketers say content is the most important part of marketing and 50% of content marketers will increase their investment in content marketing for 2024 and this is the highest of any marketing channel.

But here's the problem. Content marketing has changed a lot over the years and that same content playbook from 12 years ago, but it's just not as effective as what it used to be. So what's changed?

The first change is what types of content are being created. You now have audio and video displacing text, you have gen A I changing the content creation process and democratizing creative skills.

And the next change is the where content is being consumed with attention now fragmented across many channels and formats like podcasts, youtube, video shorts, social and So on the third is buyers are tuning out the noise with trust, shifting from brands to individuals. I mean, how many of you uh out there, I would say uh add like reddit or youtube to the end of your search.

I know I definitely did for me it was Reddit, but now I've even moved uh completely like perplexity for probably 90% of my search. So search experiences are also answering questions for people and this is reducing traffic to your websites.

And finally, how you create content is more about quality and brand than it's ever been before. It's no longer about quantity. It's about quality and creating meaningful content that stands out.

And marketers need to start acting like creators, creating high quality content that's opinionated, targeted, personalized and has that expert point of view. So to win in today's marketing uh landscape marketers must create rich expertise backed content in many formats across many channels and keep all of that content up to date over time.

They must also do this while personalizing touch points in the right places at the right time and with the right message and do that across the entire customer journey today.

A content marketing strategy uh looks a little like this. We're still doing everything we did before, but now we're also creating podcasts and internet TV shows and creative videos and deep long form content and interactive content. We then manually repurpose it into smaller pieces and radio sub across linkedin youtube, Spotify, tiktok blogs, our website newsletter, ads, S MS and more.

And because we live in a world now that's so saturated with content, we have to be much more targeted. We can't just create this content. We have to orchestrate it like a gifted composer, leading a beautiful symphony into targeted touch points at the right place at the right time with the right message to create personalized customer journeys. Oh, oops, a little too far there.

By the way, all this has to be done with the same human resources that we had in 2012. Does that sound exhausting to all of you? I mean, I'm just exhausted thinking about it.

It's really tough being a content marketer these days so much so that 70% of marketers say content marketing is harder than ever before and 54% of marketers say that content marketing tools aren't keeping up with the needs of modern marketers.

So fear not though my friends. I'm going to show you content remix a feature that's going to help you with that. But before I do, I want to just tell you a little bit about what makes content remix and what makes um I think just using A I in general uh what you need to make content creation using A I uh successful.

And so this is something a model that I like to look at. Look uh called applied A I? And so when you have uh when, when you're dealing with A I and comes with A I, you have these four different factors that you need to for it to be successful. So the first is the model, right? What is the best model for this to use? Am I creating audio? Am I creating video? Uh Am I creating text?

There's all these different tools out there? So which, which is the best model for me? Right?

And then on top of that, you have the prompt? Well, what am I gonna tell this model to do? What instructions do I need to give it in order to get what I need? Right? And so you, you need to know the model, you need to know the prompt, but then you also need to, you need to give information to the to the uh to the model, right?

So that's the content graph. So who am I writing this for? What's the IC P? Who, what are my products and services? What uh what competitors maybe do I have? Right? What does it need to know about what I'm writing? And and there's just a lot of information, maybe there's data in your CRM that could aid for it, right?

So there's there's the more information you can give it the better and the more target it can be. But then also same thing too. What does it need to know about me? And my brand mentioned this, I guess a little bit in the graph, a little bit.

But what specifically does it need to know about me? So this is, this is like the big, big difference here. Like if I went into chat GP T for instance and said, hey, write me this 800 word blog article about how to swaddle a baby. Versus uh if

I'm doing that in this applied model where I'm giving lots of information, you know, it's, it's gonna be a huge different. I think we've all went into chat GP T at some point and said, you know, gave it something and asked it to write something for us. But without this additional information, it, it's, it's a huge difference.

Um It's almost like the difference. If this is maybe one of the ways I like to think about it is uh A I is essentially going to be your employee. But the difference is, is like without that context, right? If you have this employee who's maybe 2 to 3 years of experience, uh you know, needs oversight. Still, if you go to that employee and say, hey, write me this blog without all this extra context, you're probably not gonna get a good result back.

But if you go to that same employee and gave them a brief with all of this information in it, you're probably gonna get a much better result back. And so uh that's the difference between you're hired and you're fired really here and, and you know, the A I tools you're using can be thought about that. But, but really, that's not all you're right. You need to add your own opinions, your own experiences, your personal stories, your expertise.

I think we'll get into this a little bit more but you can't just take what it's giving. You. You have to add that extra layer of expertise just like you're not gonna take something from that entry level employee and just publish it as is you want to get to that expert level piece. And so you're going to have to help with that last 20%.

So, uh as we get into this, let's let's jump right in and start looking at content remix and how to leverage it to do uh what we're looking for it to do. So let me just, I'm gonna share a different screen here and there we go. All right. So this is, this is the content remix tool. And so one of the things you're gonna see here is I can start a remix from scratch. I can start from a default template or I have all the previous remixes that I've done here depending on maybe I've named them something and I can read, use these remixes.

But as I start, let's say I want to dive in and I, I can choose a piece of content to start remixing from, right? So we talked about earlier, we have all these different channels, we have all these different formats, right?

We're creating, we're creating content but it has to go out to so many different places and we have to do that manually right now with content remix, I can take a piece of content, right? So let's say I want to take a blog and uh I can then choose what blog I wanna ch uh that I want to remix from or I can just start from a URL.

Is there something on the web that I wanna remix from? Right. So it doesn't necessarily have to be just within uh it doesn't have to be just be within um my portal, I can take that from the outside. So once I choose this piece of content here, now I can choose other pieces of content to uh remix from it.

So um one of my favorite use cases here is like campaign in a box for instance. So let's say I have this blog, I don't want to create an entire campaign from it. So let's say I want to have a landing page. I'm gonna have an email for instance. Uh Let's say I want to write another blog. Uh Maybe I'm gonna put some social posts on and they could say how many of these, right?

So I'm just gonna choose one right now once I click next. Now this is where I can start to get specific. So for this landing page, what is the objective, right? This is where I can give it some specific instructions, so I, I can choose what template I wanna, I wanna give it uh In this case, it's a book of meeting template.

So this is where I'm gonna put my instructions in. Uh I'm looking uh I'm, I'm looking for a meeting for instance and I won't necessarily type all this in, but I'm, I'm looking for CEOs to come to this page. Uh And we're gonna, I, I'd like an offer on uh giving a uh analytics consultation. Maybe a CEO is going to be visiting it.

And um I want to create in a landing page for them to book a meeting from this, right? So I can give it those specific instructions to fine tune it. Now, even that's, I would say pretty light because when you, when you um when you interact with these pages, the more detail you can give it the better the result you're gonna give it just like we talked about earlier. If you, if you just say, hey, give me a landing page to book a meeting, you're gonna, you know, it's a I, what it's doing is it's actually writing a prompt on the back end.

Even if you're using Chat GPT, it's actually improving your prompt for you. So it's, it's trying to think. And so uh about, hey, what's what does this person really want and it's, it's actually expanding its instructions. So instead of it having to expand its instructions, if you give it more specific inputs, it's going to give you better outputs.

Now, that's not to say that you can't get good inputs right off the bat from this, but it will be more fine tuned. Uh The, the more information you can give it. Do you in that box there, then Gabe are you, you know, how limited are you? Because you can go quite deep with prompts, seeing some very long prompts, sort of, it's so for this tool, it's not necessarily taking it um at uh you know, we are also looking at that prompt and we're not necessarily sending it straight through. There's, there's, you know, because we're, we're doing that, apply A I model, right?

So we are, we, we've chosen the best LLM to use for this. We are, we are writing the prompt for you for this. So it is taking that into consideration, but it's not gonna take it necessarily 1 to 1 into consideration, but it does take that detail. So if you know, compared to what you might be doing in chat G BT, uh you, you know, if you're giving a direct instructions, but that's, that's purposeful because we are trying to do that heavy lifting for you and make this easy.

So you don't necessarily have to have uh a two paragraph uh prompt in here but also just saying like give it a little bit of information to get the best results possible for that, right? Makes sense. Um And it's gonna be the same thing, right? As I look through here and I look at my email templates and how I want my email templates and how I want uh my blog and my objectives. You know what length images, uh what networks s same thing as we look at networks, right?

When, when we look at Twitter, we know we're writing for Twitter. Twitter has a specific voice. Uh Twitter has versus like linkedin. If I'm writing a post for linkedin, it's gonna look a lot different than what I'm writing it for Twitter.

And we've already built that in. So it knows that it's which, which network that it's writing for and how to write it for you. Um And so, you know, if I'm gonna generate this, I can click generate here and it's gonna go through now. This is gonna take some time, you know, it's gonna take a few minutes to generate. I can always pop over into another one. But you'll see here. Let me this one just generated really quickly here.

So I, I have this, I can now regenerate this if I want. Hey, I wasn't necessarily happy with this one. Um I can uh take this and I can save it and start editing it directly in the app. I can do the same thing with the rest of these.

So if I pop over to one of these that's actually completed here, you'll see. Uh This is what it's completed now, this is the right. Same thing like a similar campaign in the box. I can, I can now expand on these, right? This is just one level deep. Um I can then put sub sub levels below it. I want to add more um underneath it so I can add more layers. So I can create very complex remixes. I can create simple remixes, you know, like one of the more simple ones might be um just creating social uh posts from uh a blog.

So, hey, every time I, every time I write a blog, give me social posts for all my network. So I'm gonna come in here. All I have to do is then choose a new blog that I want it to be written for and I can, then I might have done this one already. Let me see here. Uh Oh You know what? It's still processing this old one. That's why uh let me see. The first one, Don. Now already, the one we did initially. Let's see. Yeah. Uh Here it is. Yes. Now it's done.

So um and you can see something timed out here for the demo. Of course, that's how demos go. Um I was just sorry about that.

Paul:

I just having seen it before. I knew that it, it doesn't take long at all to do. Yes, in the images are probably the lowest thing but even then it's one or two minutes max.

Gabe:

Yep. Exactly. So, and, and, you know, sometimes things time out because uh uh this is really just um uh connect to the open A I api sometimes it gets a little overloaded um just with the amount of requests it's getting. Um but same thing here, you know, I can, I can add the different layers that I have to it.

And like I said, simple, this one's generating but I can go in, I can add a new blog to it. It'll start to regenerate. So it's just making my life easier to use this same thing here. This is actually one of my favorite ways of using this is I will actually create a whole hub and spoke strategy off of this.

So I could input my uh initial landing page or my initial blog page here. And then from here, I'm able to just do that entire hub and spoke strategy where I can say, hey, uh give me this specific information about this blog. And I, I want to write um I want to write an entire topic about this. I want to write an entire topic about this.

And so you can imagine you can very quickly uh scale out an entire topic to for, for a hub and spoke strategy and get all the information that you need directly from that very quickly. And so it's very powerful for something uh like like that.

But again, you want to give it that expertise, make sure to include your writing about this, make sure to include writing about this insert, this personal story that I want to talk about here and so on. So that's, that's content remix. One of the other really uh interesting and nice things about content remix is it's not just writing it in chat GPT.

You also have this uh feature called Brand Voice. And so with brand voice, um you know, when I generate it, all I need is like a 500 word writing sample and it, it's going to actually generate that content. Oh, this one might not be long enough.

It's gonna actually generate all that content in your brand's unique voice, which is super, super important because one of the complaints we always hear with A I or that I was here is like, hey, it doesn't sound like my company.

So I'm spending tons of time. Uh I'm spending tons of time um just editing what it puts out and it's not really necessarily saving me any time. So it'll analyze, you know, from a writing sample, my brand voice, it'll come back with a brand voice and then everything that it's writing within brand voice is um is gonna be written within that specific and unique brand voice.

So you can see here came up with personality tone traits. Uh and then you could see what channels it's writing it for. So for blog, for email, for pages. So when I was creating all those assets in in uh in content remix, it did it in this specific brand voice, I can give it a little bit more information about my company. And um so super, super important for keeping your brand aligned. Uh super important for that trust and authenticity aspect of course and, and so on.

Uh one other really interesting tool that we can actually show too in addition to uh content remix, but how it also works. But we have actually this uh blog uh this uh A I blog post generator. And so what what I love about this is I can generate an idea from this. I can just give it a specific uh very simple topic like data analytics that I want to write about for instance.

And I'll just do a very quick demo of this, but then what it's gonna do is it's gonna create titles for me. It's gonna talk to Sem Rush and look at monthly search volume. It's going to look at intent, it's gonna look at keyword difficulty to rank.

And so you can see here, hey, this is actually probably a good one to write is Google Data Analytics Certification worth it. Uh good monthly search volume, not, not as difficult to rank for, you know, these days things are can be very difficult to rank for people are looking for informational intent here. And so I can, I can choose to write this and um and so on. But this will go through this angle is, yeah, there we go. Yep. So this is now title description, I can choose an image to put in here and, and this is again, those points of um making it import or I'm sorry, personalizing it and giving it instructions. This is where I can add my talking points.

I can add my expertise in here just to have it scale out and generate just for the for the sake of keeping things. Sorry, I won't include an image in here. So it'll generate it a little quicker, but actually, I even have one here. So this is uh this is for instance, a blog that was written um the talking points that you couldn't say in the outline.

What, what, what kind of things do you put in? Sort of a fact you have that you like to use or is it something else? It's, it's both. So, um you know, if I'm talking about data analytics and I'm gonna talk about data cleanliness, I might say, hey, make sure to include uh talking about uh that it's important to scrub your data like every six months or you know, whatever the case is, right?

So I could say I can give it specific topics to make sure that hey, I want to make sure you're including these things that you're writing about them. It can be, make sure to include the stat, um, uh, you know, the more information again, you, you give it the better you're gonna get for an output.

Paul:

So it can be both just topic specific to make sure it hits on certain points of a topic or it can be, um, um, uh, sorry, it could be topic specific or it can be like informational. Make sure to include this personal story, make sure to include um this quote, this stat et cetera or make sure to push our event next year or whatever.

Gabe:

Right. Yeah. Right. Right. So this is, I know we're kind of coming up to time here and we have, we wanted to go over some other things. So uh I'll close this out. Uh but there's so much under the hood here, you know, and it's, it's only going to continue getting better. So we're really just scratching the surface. I know one of the big things that uh is on our road map actually for remix is actually video that I'm super excited about. So you'll be able to input a video and remix directly from video.

So some exciting things happening um there in the future. Um that's something the team is actually working on right now. So we'll see, we'll see when that actually ends up coming to market here. You mentioned that is on the road map for soon. It, it's on the road map. I don't really know dates yet.

But uh yeah, it's, it's on the road map and something the team is exploring right now. Brilliant. Um I won't put you on the spot and ask you to give exact dates or exact features. But I played around with this, uh the day came out, we, you got us access to the, the beta team, um played with, then played with it on launch and I've played with infrequently, uh, in between now and then. And I've played with it again ahead of today. You can see improvements in them already. I've got some questions that I think your answers would help guide me using it here adly, but also people watching this.

So you, you went to the brand settings, uh, the brand voice in the settings area of hubspot. And I think that seems to be important to set the road map really for any future content, isn't it? Without that in place? You, you're gonna be spending time correcting, did you say? Yep. Yep. Yeah, I mean, brand voice is also something we're leaning into and making improvements on. You'll see that in our road map as well.

And one of the things that we've been asked a lot about is, um, um, uh, multiple brand voices because when you're writing for social, compared to when you're writing for email, compared to when you're writing a blog or on your website, you, you you're gonna have a different tone of voice. And so that's something that's on a roadmap as well and being able to get deeper on brand voice.

But then also just better understanding, um, you know, some of those things we talked about earlier, your, your personas, your competitors, your products and services and just factoring that in and having that be part of what we're doing as well. So that's something we're also um, the mission statement uh box. Yep. So like this little things in there that it can, it already lets you do it.

And then, yeah, we're exploring even going deeper and finding more meaningful ways to, to dive into that. But it's, it's, it's just very important that, you know, it's when you're writing something, you want it to sound like you and your company and you don't want to spend a bunch of time having to edit it to do that. And so that's part of that applied A I model and getting it to do that for you right out of the box.

Paul:

Well, I've only got time for two more but a couple of questions in the last couple of minutes. We've got three minutes, the one we talked about that, getting it, uh getting it to do what you want and using it in, in the process. Got me thinking about a conversation I was having with one of our senior writers today on linkedin around what your advice is on using this to produce content and post it. Because I remember when we talked about this with Nicholas Holland at the launch, he came on a webinar and talked about how the advice is not, that's not done for you. So what's your, your from a content background? What's your use case for tools like this? That can be that entry level writer, as you described it, how would you deploy this in your workflow?

Gabe:

It's I, I mean, it's the same way that I would if it was a uh that entry level employee, right? I'm gonna give them that task, but then afterwards, I'm gonna review that task and I'm gonna add my own personal touches to it and it's very much the same. Like I don't think you don't want to be using A I just out in the wild and saying, yep, it's done and did it for me push it live, right? It's, it's what it's doing is it's helping save you time on the front end so you can create that more quality content, right? It's doing a lot of the front end kind of grunt work, so to speak, so that you can add those personal stories so that you can go out and do some research with that extra time and just make it something that's really high quality, right? So you can go out and interview some other experts or get their opinions as well.

And put that into your story because that's what people are looking for these days, right? They're, they're looking for expertise, they're looking for opinions because if you go into chat GP T for instance, and you say, hey, what's the best siding? Right? It's not going to give you an example. It's not going to tell you what the best siding is. It doesn't have opinions. It just knows. Here's all the different types of CID, here's the pros and cons of each, I'm just informing you to make a decision, right? You go into perplexity, you might see a little bit of an opinion, but it's just grabbing that from Reddit, right? It's grabbing that from Reddit and other community places of other experts giving their opinion. So you wanna put your opinion, you want to put your expertise and layer that in because that's what's valuable, right? Content hasn't changed in terms of creating value. It's just that the bar has changed for what value is because it's so much easier to access information these days. So it's just, it's, it's getting that value out of your head and thinking like a having companies think like creators, right? Um If, if I'm creating uh you know, I, I want, I want, I want to mimic a lot of what these creators are doing, right? Writing these awesome hooks, including like my personal experiences and so on. And so um that, that to me is where and how you should use these tools.

One other use piece of advice was you said about the reusing remixes and saving them for later. And you, you had the one example waiting, I could put a new blog post in here and then get a bunch of social posts.

Paul:

Just quickly run us through that again because that sounds like a time saver. Just, just explain how that works, how you actually do that.

Gabe:

Yeah, absolutely. I, I have my remix and so once I've saved it, you know, it's just very simple. I have my blog which I'm inputting. I have each of my social networks below. Uh I'm just giving it some specific instructions of maybe what I might want for that network. But overall, I just have it saved and once I have it saved, I can just go back into it. I flip out the blog at the top and it'll run and it'll create three new social posts for me right away and then you move, you move them into the posting area, don't you? I think that the save and edit. Yep. And it's, it's good to go then from there. But you've got your prompts already set up.

Paul:

So, what kind of post they should be? What kind of length? Right. That's the time saver, isn't it? You don't have to put those prompts in every time.

Gabe:

Exactly. Got it. Got it now. Yeah, I was just wondering what the exact way of using that was, well, I could keep asking you questions all day, but I'm conscious of time.

Paul:

We're a minute over. So you've got a couple of links for us uh to go and explore more about content hub and marketing hub. I will put that in the email off the back of this. Um And also if you would like to dive into this free demo again or 1 to 1 use case troubles, troubleshoot, what you're doing in your content processes. Give us a shout more than happy to do that. And if you've got any questions watching this on demand, just reply to the email. Um And I will either Slack Gabe if I don't know the answer or give you the answers from the materials. I've got. So thank you very much Gabe. It's been a pleasure. You are speaking at inbound. I think you said

Gabe:

yes, yes, we're gonna go even deeper. We're gonna be talking a lot more about all these different topics and have a really uh really exciting presentation lined up with me and our uh GM Matt Schnitt who's uh just amazing, just sell a wealth of knowledge. It's going to be a great session.

Paul:

Brilliant. I'll have to drag you on to our podcast then and we can dive deeper on to some of the uh either the new features when you're ready or the sort of ethics isn't the right word, but the strategies and, and, and ways to use these tools.

Gabe:

Yeah, absolutely. I would love to be back. Well, thanks very much and thanks for watching those who have been on live and those watching on demand, drop those questions in on email if you've got any, see you all soon. Thanks everybody.