Go-To-Market Success in 2025

Launching a product is one thing—ensuring it thrives in the market is another. In a recent podcast episode, bestselling author and GTM expert Maja Voje joins Paul to explore the keys to achieving product-market fit and crafting a winning go-to-market strategy. They discuss the role of AI in modern marketing, the challenges of organic reach, and why human connections remain the foundation of business success. Maja shares practical insights for businesses looking to refine their approach and maximise their market impact. Let’s dive into the essential takeaways from this conversation.

Listen to the Full Episode here

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Takeaways from this episode:

• Product market fit is crucial but often misunderstood.
• AI is transforming the way businesses approach marketing.
• Understanding your ideal customer profile (ICP) is essential.
• Testing different messaging can significantly impact conversion rates.
• Failing fast and pivoting is a valuable strategy in business.
• Building human connections is vital in a digital-first world.
• Organic reach on platforms like LinkedIn is declining.
• Utilizing AI tools can enhance productivity and creativity.
• Communities and personal branding are key for B2B success.
• Regularly checking conversion rates helps in assessing strategy effectiveness.

Chapters 

Mastering Go-To-Market Strategies with Maja Voje

Achieving product-market fit and executing a successful go-to-market (GTM) strategy are crucial for any business looking to scale. In a recent podcast episode, host Paul sat down with bestselling author and GTM expert Maja Voje to discuss the challenges and best practices in building a robust go-to-market strategy. Drawing from her extensive experience with startups, scaleups, and global enterprises, Maja shared valuable insights into understanding customer needs, leveraging AI, and adapting to shifts in organic reach.

1. Understanding Product-Market Fit and Go-To-Market Strategy

Maja Voje emphasizes that many products fail not because of poor quality but due to misaligned GTM strategies. Finding product-market fit requires businesses to deeply understand their customers, validate their assumptions, and refine their offerings based on real user feedback. Without this crucial alignment, even the most innovative products struggle to gain traction.

2. The Role of AI in Modern Marketing

AI has become a game-changer in marketing, offering new ways to analyze customer behavior, automate tasks, and optimize targeting. Maja discusses how AI-driven tools can enhance go-to-market strategies by improving decision-making and increasing efficiency. However, she stresses that while AI can aid execution, genuine human connections remain irreplaceable in building brand loyalty and trust.

3. Overcoming the Challenges of Organic Reach

With the evolving digital landscape, businesses are facing decreasing organic reach on platforms like social media and search engines. Maja highlights the importance of adapting to these changes by focusing on community-driven marketing, partnerships, and high-value content that resonates with audiences.

4. Building Genuine Human Connections in Business

At the heart of any successful GTM strategy lies the ability to form authentic relationships with customers. Maja advocates for businesses to move beyond transactional marketing and invest in long-term engagement. Personalized interactions, trust-building initiatives, and storytelling all play essential roles in fostering strong customer connections.

5. Practical Advice for Evaluating Go-To-Market Strategies

For businesses looking to refine their GTM approach, Maja provides actionable insights:

• Assess Market Readiness: Ensure there is demand for your product before scaling.

• Customer-Centric Approach: Prioritize understanding and solving customer pain points.

• Experiment and Iterate: Test different strategies, measure results, and optimize based on feedback.

• Diversify Acquisition Channels: Relying solely on one channel is risky—explore multiple avenues for customer acquisition.

• Invest in Brand Positioning: A strong, well-defined brand increases credibility and market appeal.

Conclusion: Giving Great Products the Best Chance to Succeed

Maja Voje’s expertise in GTM strategies has helped countless companies scale successfully. Her insights reinforce the importance of aligning marketing efforts with customer needs, leveraging AI intelligently, and maintaining a human-centric approach in business. Whether you’re a startup founder or a marketing leader, understanding and implementing a solid go-to-market strategy can make all the difference in achieving sustainable growth.

Now is the time to refine your GTM strategy and position your product for success. Are you ready to take your go-to-market approach to the next level?

Transcript:

Paul (00:56.75)
Cool welcome back to Averagely Talks, mostly marketing sales and hopes about Focus podcast and we are diving into topics to help you and this is a guest we have now been waiting for for a good couple of months at least I think we have had clashing diaries, you have been in maker mode you said but welcome to my, you have spent 15 years working in growth and marketing across different high profile.

unicorn startups enterprises you've worked with Google rocket internet Bayer Heineken scale ups 750 startups you've consulted at so many businesses now you've learned one lesson everybody told you you need a product market fit but no one told you how to get there so you're very very well suited to advise on this what do you mean by that

Maja Voje (01:50.992)
Super! So thank you so much Paul for having me on your podcast. It's a little bit of a life story that I would love to start with, right? So I come from this part of Europe where there isn't a lot of VC capital, everybody's bootstrapping and like it's very very frustrating to listen to this advice how to spend millions in order to launch something so we had to do it our way, garage style and just in my career I have always been like winning.

Paul (01:57.814)
Yes.

Paul (02:18.551)
Where is this in Europe though? Where is this?

Maja Voje (02:20.545)
Aha, so that was in the beginning, that was like 2010 something, right? So, yeah, I think that things haven't changed ever since much. I was just like working with one of the teams from the region this week, but nevertheless, long story short, so we were the underdogs, we had to win against all the odds and the traditional playbooks of how drop boxes of the world acquired like tremendous amount of users with referral loops did not really apply to us.

So I went on an expedition for the very first time because initially I was learning growth, right? And in growth, everybody told you that you can grow after you have a product market fit. So I was like, frustrating. What is product market fit? How do I know that I have product market fit? I mean, how can I get it on a shoestring budget or preferably without the budget? And that became like a little bit of an obsession in my life. So right now I'm so happy because I'm working in AI space. 90 % of the clients right now

build like AI agents or AI products and it's just like so applicable now again. And what I mean by this is literally traditional definition of product market fit is of course that you have like set it up retention curves, right? But before that happens, there are product market fit signals. So for example, you might have clients who are super happy with your product and are actively sharing it on social media. You could be

having like a lot of users that would be like very upset if you actually take the product down and like users who are happily pay for being for the product before the product is perfect enough and that actually happened to me in January you know Sean Ellis test of product market fit is yeah this year this year of course I was trying to invent my AI agent it looked more like a chat bot but here's the story so one of the best ways how to measure

Paul (04:08.609)
This year. Okay, so we're back. Yeah, right.

Maja Voje (04:20.095)
product market feed is Sean Hales' survey. How sad would you be if we took away this product? And I launched this AI agent, aka Chatbot. So I just trained like an AI with all my assets so that it could be like a co-pilot when you are building your go-to-market strategy. And I assigned like a certain amount of credits like that users can use to just like have a chat with this type of robot. So after a couple of days, people started bombarding me with

LinkedIn messages, why did you take down the bot? And I was like, I did it today. What happened there? And I learned that they have just like used all the credits that I was paid for for their pre-usage. And I was like, we're onto something. So that in a nutshell is how I think about product market fit. So meaning your product has to deliver value to a customer and a customer has to be like driven to come back to the product and

pay you for that. And go to market like it consists of many different stages, right? Problem solution fit I don't really deal with because that's more of an entrepreneurial journey and I have more business ideas than time to execute them. So that one is off. The second one is actually product market fit. So the proof that the product that you have built and worked so hard on actually makes users happy, delivers value to them, transforms their lives.

or businesses for the better.

And the next challenge, a very interesting challenge, is to tackle a go-to-market motion. It's called go-to-market fit and it's literally you finding a repackable and scalable way how to get clients without worrying where the next client is coming from, So business needs to work like machine. And in the end we have scaling and usually people know how to scale because they hire very channel specific professionals. Cool! So that was my journey in a nutshell.

Paul (06:21.741)
Thank you, that's been Avidly Talks. No, I'm joking. Can you give us some examples of the three stages? Going well, and then an example of where it misses the mark. Particularly that bit where... Yeah, go on.

Maja Voje (06:34.651)
Yeah, for sure. Would you like me to work on one company or suggest multiple companies for the stages?

Paul (06:42.989)
Er, one company and then a good and a bad example just to contextualise it a bit.

Maja Voje (06:47.791)
Okay cool. Alrighty, so product solution fit is like you literally figuring out if your product is working. I think that we have already shared a brilliant example of my chatbot. People kind of want it. The next phase is product market fit. So personally it took me more than a year to figure it out that I have product market fit for my go-to-market strategies ecosystem, which is a book, which is a checklist, which are online courses and consulting pillar.

hard part was literally to nail the ICP, because initially I had the vision of developing this for marketing and growth people. And I thought that they are going to be very enthusiastic about go-to-market as a discipline and just like the way how I explain it, which I hope is very applicable. And little did I know that I will end up attracting technical founders, product managers, product marketeers, because that was just like such unknown, unknown to me, right?

My previous venture, like marketing people were responsible for GTM. And I learned that across the organizations, there are a bunch of different functions that have to do the go-to-market. Like it comes with many different job titles, surprise. Sometimes like in smaller companies, even founders do it. And that was a nightmare in terms of my messaging and positioning. So in terms of just like my initial idea how to position our ecosystem,

and it sounds really stupid now, but back then I thought that it is really good idea. It was from overwhelmed to hyper-focused. Why? Because I thought that it perfectly captures the mental transformation of my reader.

Well, when we put this on our landing pages and just like sending some ads and like organic LinkedIn traffic and stuff, the conversion rates were like suboptimal. They were below 2%. So I was like, OK, I understand ICP a little bit better now. I know how to attract the audience to the website. So there is probably a missing piece. Like I am missing something. So I went ahead and I tested just like different headlines.

Maja Voje (09:01.561)
with the same creatives with Meta ads and we found one that actually converted at 8 % which was incredible because we were like barely making a buck when we were doing it on the previous version of the landing page. Surprise! The winning headline was literally from strategy to profit. If we added like a time unit to it it worked much better but nevertheless this was the line of testing that was really really really really working.

for us. So after we understood our core engine that we have like this website, like our products, like a little bit of upsells, which always makes things more fun, but so we had ICP, we had just like a good traffic to the website, I had to learn what to say, so what the optimal the positioning is and right now as I feel that I am achieving product market fit because return rates are below 2 % always

and more and more people are interested in this type of discipline, I am thinking about the other stages, right? So I have somehow unlocked the first go-to-market motion which is for me inbound. Organic content that I write on LinkedIn and Substack, plus I am often guests at like other super soft web or events or something like that, so that worked. We slowly started to validate like paid as an

additional go-to-market motions as well, painted in terms of ads and influencers and right now...

I am very passionately discovering outbound and account based marketing to just like push different products out. And I'm moving from product market fit to go to market fit stage slowly, surely don't know exactly what the next machinery in order to get this business going will be. But I'm very, very, very, very positive about this because we're already seeing good signals. Well, there are some things that are not working always. So I have a couple of like

Maja Voje (11:07.997)
very badly failed campaigns. We can talk about this or not, whatever you select. I'm definitely not at the scaling stage just yet because I'm still trying to figure it out how to get through like 10,000 customers per year.

Paul (11:12.51)
Yeah, yeah, yeah.

Paul (11:24.695)
about the learnings of those failed efforts at GTA?

Maja Voje (11:30.232)
to start. Okay, so I tested partnerships. That went terribly wrong. I had, without going too much into the partners names, but a plan to expand across different regions with different partners. 80 % of those people, like we did financial planning, like I sent all the materials, we were like prepping for the workshops and whatnot, like but 80 % of these attempts to do regional partnerships failed.

miserably. To these days I don't understand fully why maybe it was my fault, maybe the partners were not serious, maybe like they were stealing materials, who knows, who knows, like things happen, but that was for me a very badly failed attempt when I thought that if I just like team up with let's say other regional experts for GTM that we could make like business units there and we could grow internationally that way.

was not happy about this, but I was happy enough to drop this attempt in one quarter so that I didn't sunk more assets into that.

Paul (12:38.861)
So there's a good learning there then of identifying. This isn't working. Let's pivot.

Maja Voje (12:45.915)
Yeah, definitely. Yeah, do you want me sound more like a loser? Do you want more stories how we failed?

Paul (12:46.271)
Is that deliberate move that you do often?

Paul (12:52.589)
No, you don't sound like a loser at all. Who was it? The famous saying of fail fast. Was that Apple or was it Microsoft? Anyway, whoever it was, it's a good way to learn, isn't it? And learn, I think as well you talked about that with your landing page as well with learning that actually if we test all these different headlines and find the things that resonate with who our ICP actually is and its profit.

That was the one that was winning. it's take learnings and changing direction. Now all this experience, you've boiled down into products and one of your products is the GTM checklist and AI prompts. Do want to describe that and talk to us about what that is, who it's for, how they can use it?

Maja Voje (13:37.158)
Yeah, sure thing, Paul. So the initial product was the book. The book in physical form is literally available only on Amazon because I didn't want to turn my garage into a, how to say, storage unit and my husband did to a part-time postman. So I completely like dropped the idea that we would be doing any sort of like physical distribution of the product internationally, because this is not like our core competence. And we built this, I call it digital funnel.

Paul (13:41.313)
Hoist.

Maja Voje (14:07.141)
which is a fancy name for a website where people can get like all our frameworks, workshops that I'm working on with clients. And it went really well. Like last year we launched it in May and I was just like so happy because on Amazon I'm getting like zero customer data back. Right. And for me, it was really important to understand if the people are happy with the products, like if there is more work that we could be doing together, if they have some ideas, what else could I be covering? Right.

So just like I had to figure that piece out later on, like, OK, we developed this value ladder of digital products, which is super cool and helpful. But I felt that in two thousand and twenty four, the way how we are going to market changed radically. mean, majority of people no longer have the patience to fill in like a bunch of templates and spreadsheets and workshops and the other. It's quicker, much quicker if we just

learn how to do it with AI. So I had to be on the right side of the history here. We went into another three month development cycle. This is why you were waiting for me. Thank you so much for your patience. And we just elevated the product, the checklist, like 100 physical tasks with 84 prompts that literally write text instead of you. And you can have a conversations with them, how to get these documents that you need in your go-to-market journey rolling.

have such a huge advocate of using AI in GTM. For now, I don't use a single tool that is not like at least AI powered something. And it's not just because I'm a geek, it's because we are a very small team, constrained on assets, and we need to be effective. The pressure on effectiveness is tremendous.

Paul (15:59.022)
If a GTM responsible team, like you said before, it's probably amalgamation of marketing, sales, senior leadership at most listeners, if they've not dived into AI at all yet, what are the tools they need to play around with before they dive into something like your checklist? What tools do you advise people use?

Maja Voje (16:20.957)
Yeah.

nothing like seriously if you can get a cooking recipe from chat gpt you are technically equipped enough to get this going and this ai discussion might be scary to some of your listeners right but this is literally how i think about this so i was talking with one of my clients he works in enterprise company and he had this conversation with his copywriter either you learned it

this or we will have a very difficult conversation in three months. Unfortunately, the very difficult conversation happened because the guy just like ignored this type of advice. But I'm not saying that AI is our dirty little secret or something like that. But the way that it removes this anxiety, we call it blank page anxiety and stuff like that. I really think that it's similar type of revolution than when people had to use the computer.

And it's not going anywhere. Like it's here to stay. It's not like crypto or IOT bus, if you remember back in early 2000s. It's really, really, really impactful. So the easiest way for my clients to start using AI tools is literally to just like play around with Claude, with DeepSeek, with ChatGPT and use it professionally. Seriously, if you don't know what interview questions, for

example you should be making go and prompt it. You're a senior product manager. You have to do like 12 interviews with these people. This is the target audience, the ICP that I'm targeting now suggest me like up to 10 questions that I can ask in 30 minutes that will help me understand this and this and this and this and that. Right. And you can have these type of conversations to just like get things started quicker and move from this planning and

Maja Voje (18:20.923)
at this stage and just like feeling of being overwhelmed to getting things done and start learning, start testing that's the whole point this is how I'm using it. Then in the next level we could be using more specialized tools my favorite one and I'm not paid to say this is clay because right now the organic reach is so down

that literally, but practically all my teams have to be doing like account-based marketing, account-based sales or outreach efforts, right? And just like these tech stacks can get really expensive really quick and to get them started, like building their data lists in clay and just like utilizing the integrations that are already there is much, much, much easier. And even if you don't want to go like into this AI agent space and like all the auto

that even if it creeps you off because you're afraid that you're gonna sound like a robot and people are gonna hate you and block you because you're selling, start doing this manually. I mean just like generate the intelligence based on your basic conversations with chatGPT.

Paul (19:32.813)
Do you see much reduction in the level of anxiety towards, or the reluctance rather, towards AI as you speak to your customers in different businesses? I feel like we're on a journey obviously with the hype in 2023 and the excitement and people like...

either quickly adopted it or didn't touch it, but it feels more inevitable now in 2025. Are you seeing the buying getting more easy to achieve in companies or is it still sort of a reluctance? And if they are reluctant, what do think is causing it?

Maja Voje (20:08.475)
Okay, if we focus more on the marketing audience, I do think that everybody's using it by now to some extent, but it's aka our dirty little secret. So the majority of us generate content, which is like AI assisted, let's call it that. So I have trained one of my projects on ChatGPT to write really cool LinkedIn posts based on examples that I have curated in my previous work. And it is the best editing tool. Like it literally speeds up the creation.

of one LinkedIn post for almost 50%, which is incredible. I bloody love that project. what I wanted to say is literally that I think almost everybody's using it, at least in my circles, but we don't talk about this because we still need to stay relevant and we don't want to be blamed that people would say this is AI generated. There is, in terms of our workflow, still heavy lifting of

training the project, the GPTs correctly and just like the final touches, the editing, because it can still, no matter if you have paid tools or something like that, to these days it can still hallucinate quite badly. So you need to remain in control, not just like now ChatGPT will do the work instead of me and I will, I don't know, be sitting in my office and watching Netflix, whatever. But the way how this knowledge gap in AI exists, it's getting more

terrible by the day. So every day I feel such a high stress level when I'm on LinkedIn because I feel that there are like five new stuff going on and where would I learn this and how did I not like catch it or something like that. Long story short, it makes you feel old and irrelevant really fast. And to me, much more relevant question is how will we make a rational use out of this that will literally like be helpful in our work processes, not just

like this fear of missing out, whatever is happening in this case, I should always like try new tools or something like that, because then we are not doing anything, right? I would rather select a couple of tools and do the implementations really well to unlock these type of benefits than to stack like 40 tools into my portfolio and not using by 70 % of them.

Paul (22:30.929)
Do you cover this in your GTM checklist with sort of here's the tools to use for like research phase and how to use them or do you coach people on this?

Maja Voje (22:41.691)
Yeah, I want it to be agnostic when it comes to that. So whereas I have prompts, prompts work in all like AI models, right? We have tested it in all the mainstream models because I don't want to be in order to use this now get chat GPT or something like that. People have different data privacy concerns and preferences. That's fine. I mean, I always want to keep my content very neutral and not to be like to vendor specific. Then for the tools, I am a huge

Paul (22:45.442)
Right.

Maja Voje (23:11.615)
a believer that you should first DIY this, even manually if it comes to that. So whenever I recommend the tool, a free version of the tool is available and I kind of share my blueprints, best practices and templates how to get this done. So I hope that this is like my fair attempt in order to just like keep a little bit neutral because I don't want to be like super vendor specific, people like all sorts of different

and need various vendors to coexist.

Paul (23:45.902)
Yeah, that's fair enough, makes total sense. You've talked about, going back to your point around, you do inbound, but you still do inbound sort of in essence and coaching people, giving educational content, but you're doing it on LinkedIn via events, via Substack. You start in ABM. Is this a response to falling?

organic traffic due to sort of AI overviews and chat GPT.

Maja Voje (24:17.372)
Yes.

Paul (24:18.909)
And how are you finding sort of the success of changing to these different platforms? How are you getting on with that?

Maja Voje (24:29.105)
Yeah, so I'm a part of couple like WhatsApp groups with other content creators and aka B2B influencers, no matter how much we hate this world. So a lot of us have like at least 50k audiences, some reach up to 200k. The medium, I would say, is between 70 and 100k. What we saw and we agreed on it as a group is that last year in 2024 to like early January this year, LinkedIn organic reach has dropped.

twice. So one cut was in the summer that was really difficult for a lot of us to absorb but then like there was a little bit of upspin like in the Q4 but in January it was hard. Like seriously the posts, similar types of posts, like we are not getting worse as content creators we are only getting better we hope. A cut, cut, like the organic reach up to like 70 % year-on-year and it is really difficult and

unpredictable to just rely on your ability to gain organic traction. This is a huge issue right now also for B2B influencer marketing, also for SEO folks, so people who have been relying on organic traffic from the internet. This is going on in all the inbound. Now, an interesting thing is not what is going on, but how are we fixing it? So first thing is that we are trying to get more out of the

reach that we are getting. A lot of us are deploying like social media selling techniques so that we go and actually chat in DM whenever we qualify the lead. And the other thing that I don't know, love it or hate it, but for me what works amazingly well are LinkedIn lead magnets. So that has been like a powerful way how to just like start conversations with new folks to still like utilize the organic channels. And what else am I seeing in terms of

relationships between influencers and companies is that instead of like doing one-shot one-time shout outs like several just separate posts we are committing towards co-creation over a longer period of time. Some brands are even pivoting this strategy to super users meaning that like users really have to use their product and like the content should be super authentic and to me

Maja Voje (26:56.059)
It's not difficult to understand why, because right now, back to AI, there is so much synthetic content out there and we need to be doubling down on social proof, on authenticity, on sharing emotional stories, no matter how I hate this. But yeah, things are changing and this, to my best knowledge, are the things that work instead of them.

Paul (27:21.645)
picturing events, to talk about talking about events, was speaking at one last week and the last summer was crazy, sort of we had our summer break, well we didn't in the UK but my colleagues did, and it felt like in July last year there was like a deliberate shift from the powers that be that said, nope now is the time to step it down 30 % in terms of organic traffic.

What's emerging isn't it is you're talking about using AI more which is everybody should be doing if they're not already but I think people are anyway. You Google something you're using AI. But that human connection is coming through isn't it. So just to finish what's your advice to help. like content creators like yourself have got you said there's an average in those WhatsApp groups of 70,000 followers across networks. I don't know a B2B company is going to have 2000 probably.

across their different networks. So what's the sort of non-content creator, what's the business version of trying to make these human connections and trying to work smart with AI to do so?

Maja Voje (28:27.345)
Yeah, so the best I will just like tell you the best from my portfolio companies. One are communities working with external communities. Companies are pumping a lot of money into teaming up with different communities and being present there as a partner, like in a quality terms, not just like as a runner or a sponsor event. So the second thing that they are doing is just like in terms of developing their personal brands for top experts and founders, because like

people's profiles will still get much higher reach than company profiles. Algo wants you to pay if you're a company, long story short. And they have been sponsoring other creators posts. if you, example, published something, I could sponsor your post via ThoughtLeadership ads. And LinkedIn already is testing a feature to be able to sponsor your posts, your own posts, which is interesting because we're already paid LinkedIn premium.

But hey, who am I to judge this? And last but not least, so the human connection. I really think that we should be doing more like meetings on site or just like virtual meetings because one of the founders that I am in touch with, that's part of my ecosystem, he did 1000 demos, 1000 like these business development talks. From that, he closed 400 clients. This is literally the most important thing that he could be doing and a plus

this to AI especially like enterprise, AI companies remember that there is a huge knowledge gap between you like daydreaming about AI and being obsessed with it and user like the Magda who just like to get the done her marketing work quicker right?

So what makes it really, really good, especially with the more expensive implementation is if you provide like educational onboarding or joint adventure system architecture building. That is like super, super, super important because I'm not saying like red carpet onboarding or something like that, but you can definitely charge for these things. But I see that we have to work together in order to build this solution because of these knowledge gaps.

Paul (30:45.869)
And last, quickly, what's one thing somebody listening can do this week to go and check that they're doing what you say, that they are going to market in the right way and they're using AI in the right way? What would be a little stress test of, I doing that? What could they go and check?

Maja Voje (31:03.453)
I I check my conversion rate on a daily basis so I mean if the numbers are not where I want them to be this is like a very clear signal but if you want to just like...

Accountability check your ideas. I do offer like a free template which is called go to market power hour I even have a video how I'm making a go-to-market strategy for a company that you can just like see if you might have some blank spots, right? What I love to do is center everything around the objective I don't know if this came through in this podcast, but I'm a very focused person I am all about like is it mission critical? Will it get me like further or closer?

Paul (31:31.851)
Nice.

Maja Voje (31:45.561)
towards the objective, I need to do this, let's go! So this prism will definitely help you stress test your go-to-market strategy and see if there might be components that you have to redefine and just like think about this. It's a free template, you can totally use it and I will just ask Paul if he can link this to the show notes, okay? Perfect!

Paul (32:06.913)
Absolutely, 100%. That's an easy link in the description, et cetera, et cetera. You'll be able to find that. We'll link it in the LinkedIn post and on the blog post for sure when we email this out too. So, thank you very much. If you've enjoyed this episode, please leave us a comment on Spotify, five-star review everywhere else and hit that follow button not to miss future episodes. Thank you for coming on. This is part of a series this month where we're talking about using AI in an intelligent way to grow your business. And this is gonna...

help you use AI to improve your go to market strategy and you're working with AI in a way that helps rather than just becoming part of the AI slop that's out there on LinkedIn. That's right, isn't it?

Maja Voje (32:47.867)
Well yeah, I'm guilty of polluting it as well, so I will just be quiet. Thank you so much for listening, guys!

Paul (32:50.541)
I wouldn't bracket you in the AI slop at all, not at all. Right, thank you very much, we'll speak to you soon.

Maja Voje (32:57.992)
Take care, ciao,