HubSpot vs. WordPress vs. Drupal

Looking to find out which CMS is right for you and your business? Look no further! We've compared 29 points between each platform so you can choose the best platform for your business. 

What is HubSpot CMS?

HubSpot CMS is an all-in-one platform which means you can create web pages, blogs, emails, check analytics, upload your customer database and much more. Unlike other CMS platforms, the HubSpot CMS offers a specialised approach to writing content (blogs, landing pages, forms, email, etc) and analytics. Thanks to the report features, you can analyse every page and area of your website to see what's working, what needs to be improved and what needs to be scrapped.

What is WordPress?

WordPress is the most popular CMS (Content Management System) in the world. Its open source capabilties means designers and developers can make changes behind-the-scenes to the website design.

What is Drupal?

Drupal is an open source, back end, CMS that claims to be one of the largest open source communities in the world. It is used by BBC, NBC, MTV UK as the platform for their content and other organisations, like charities, universities and governments, use it to host their websites.

Now for the full comparison:

	HubSpot CMS	WordPress	Drupal
Our Verdict	If you are already using HubSpot for your marketing and have no 'special features' the it's a no brainer to go with HubSpot CMS.	If you need 'special features' such as pulling information from a database, such as live event listings, then Wordpress is your best option for an inbound website.	Sadly with HubSpot and WordPress available we wouldn't recommend Drupal. The interface is outdated and convoluted.
Suitable for communication/info
Design templates
Suitable for publishing (news/blog)
WYSIWYG editor
Content personalisation
Smart CTAs
Smart forms/ user profiling
Closed loop reporting
Open source software
Auto responsive
Graphics management
Page content management
Doesn't need a developer
Plugin marketplace
Shared modules
In built reporting tools/ analytics
Advanced user management
eCommerce
Integrate with other platforms
Support team
Custom backend CMS
Responsive Templates/Template Marketplace
Need to know SQL databases
People tracking (not just numbers)
IP tracing
Suitable for communication/info	Smallest - HubSpot CMS in relative terms is new	Biggest - been around a long time and has a high adoption rate
Design templates	Usually the most expensive because designs should take advantage of the smart content / personalisation available	Usually the cheapest because of the huge amount of developers who know the system
Suitable for publishing (news/blog)	Low - Easy for marketers to maintain and update	Low - Easy for marketers to maintain and update	Higher - More difficult for marketers to maintain and update
WYSIWYG editor	£70 to £210 depending on traffic	£10 to £500pm depending on size	£10 to £500pm depending on size

Let's wrap up... 

Each of the platforms have their pros and cons. For businesses who want to grow and invest in the future of their marketing, HubSpot is an excellent data-driven marketing tool which allows you to see exactly what is working on every area of your website. Most businesses spend thousands on brand new website designs and then later discover many pages are not optimised for conversion which means they have to go back and reassess each and every page.

It's a shame HubSpot isn't open source and lacks the ability to do advanced features such as database queries. If you need this type of functionality go with Wordpress, but if they aren't important to you and you use HubSpot for your marketing go with HubSpot.

Sorry Drupal :-(

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