Enterprise companies usually have so many complex moving pieces involved, such as more tools to manage, more people to coordinate and more campaigns to run. So, it’s not a great idea to add more platforms into the mix and attempt to juggle too many tools at once.
That's why HubSpot’s all-in-one enterprise marketing software is ideal for both your sales and marketing teams. So, here are the HubSpot enterprise features you should know about.
Marketing Hub Enterprise
HubSpot Marketing Hub Enterprise software has pretty much everything your teams will need to run successful enterprise inbound marketing campaigns. The features will make your target audience interested in your business and actually value being one of your customers.
Enterprise-Only Marketing Features
Hierarchical Teams: Using this feature, you can organise all of your users on multiple levels based on different attributes. This includes teams, regions, business units or product lines. With so many users in an enterprise company, this is a welcomed feature so access can be enabled and disabled easily.
Custom Event Reporting: You can run reports that will give you insights into custom events like video views and other granular interactions with your website or other integrated web-based products.
Predictive Lead Scoring: You can automatically score and rank leads based on their estimated likelihood to become customers by factoring in hundreds of different engagement signals and demographic factors.
Event-Based Segmentation: In this feature, you can segment your contacts based on granular interactions with your website or other integrated web-based products. You can then use these segments to personalise your content, surface to sales and also take other actions.
Single Sign-On: This feature enhances the security of your HubSpot accounts and lets you gain more control over your team’s access by configuring a HubSpot-supported authentication provider.
Content Partitioning: This feature lets you segment and set permissions for your landing pages, blog and web page content by various attributes. This can range from teams to regions in a single HubSpot account.
CMS Membership: You can restrict access of your HubSpot-hosted content to internal audiences, paying customers or other people based on any smart lists you’ve created in your HubSpot account.
Email Send Frequency Cap: The email send frequency cap feature sets safeguards so that you avoid over-emailing your content in a set time period. You can even configure high-priority messages to override your safeguards.
YouTube Integration: Video is on the rise and it’s something you should focus on. The YouTube integration feature lets you view detailed statistics on the performance of your video content that you’ve uploaded to your YouTube account without leaving your HubSpot account.
Other HubSpot Enterprise Marketing Features
While the features above are strictly limited to enterprise tiers, that doesn’t mean they’re the only features available.
Other features which can be found in other tiers also include:
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Pop-Up Forms
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Collected Forms
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Native Forms
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Ad Management
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Conversations Inbox
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Team Email
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Live Chat
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Conversational Bots
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Email Marketing
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Lists
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Mobile Optimisation
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User Roles
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Reporting Dashboards
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Phone Support
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Blog and Content Creation Tools
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SEO and Content Strategy
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Social Media
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Calls-to-Action
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Landing Pages
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Standard SSL Certificate
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Competitors
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Subdomain Availability
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Marketing Automation
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Salesforce Integration
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Smart Content
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Attribution Reporting
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A/B Testing
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Video Hosting and Management
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Multiple Teams
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Multiple Currencies
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Google Search Console Integration
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Custom Reporting
The Link Between Enterprise Marketing Hub and Enterprise Sales Hub
Both the Marketing and Sales Enterprise tiers include all of the features of the HubSpot CRM. Marketing Hub and Sales Hub is built on top of the HubSpot CRM which gives you and your teams access to the features below:
Contact Management: Build views and run automated actions to manage your data and contacts.
Contact Website Activity: See detailed interactions between your contacts and your website in a single place.
Companies: Store records for every company in your database and consolidate all communications and details in a single place.
Deals: Store, track, manage and report on the deals that your sales team is working on.
Tasks and Activities: Store, track, manage and report on activities that make up your customer relationships.
Company Insights: Automatically enrich company records with useful data.
Outlook and Gmail Integration: Connect Outlook or Gmail with HubSpot CRM to enable time-saving features.
HubSpot Connect Integrations: Choose from a library of integrations which you can easily connect to your HubSpot account.
Custom Support Form Fields: Add custom fields to support forms you use to collect enquiries.
Ticketing: Log customer issues which can be assigned to team members, organised and prioritised in a central location.
Prospects: See which companies visit your website.
Sales Hub Enterprise
HubSpot’s Sales Hub Enterprise software includes a full suite of tools that’ll boost your sales team’s productivity, shorten deal cycles and make their process more human-friendly without overworking them. Your sales team will have plenty of useful tools to close more deals with a lot less work.
Enterprise-Only Sales Features
Hierarchical Teams: Using this feature, you can organise all of your users on multiple levels based on different attributes. This includes teams, region, business units or product lines.
Predictive Lead Scoring: You can automatically score and rank leads based on their estimated likelihood to become customers by factoring in hundreds of different engagement signals and demographic factors.
Playbooks: Your sales team can build a library of sales best practices and resources. They can use rule-based automation to surface recommended content to your sales team through the HubSpot account.
Call Transcription and Recording: You can enable transcriptions of any recorded calls to be used for future purposes using your HubSpot account.
Calculated Properties: This feature lets you create fields in your HubSpot account that performs calculations and rolls up data from other fields, such as splits and commissions.
ESignature: Your sales team can quickly collect digital signatures for quotes and other documents to save time.
Recurring Revenue Tracking: Your sales team can build detailed reporting on recurring revenue and renewals.
Goals: You can measure your sales team’s performance on a granular level with period-based quotas and quota ramps.
Quote Approvals: This feature gives you the option to require manager approval for quotes that meet certain criteria, such as discounts.
Single Sign-On: You can use this feature to enhance the security of your HubSpot account and gain more control over your team’s access by configuring a HubSpot-supported authentication provider.
Other HubSpot Enterprise Sales Features
Like the Marketing Enterprise Hub, the Sales Hub also has many more features you and your sales team can use. These include:
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Email Scheduling
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Email Tracking and Notifications
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Email Templates
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Documents
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Calling
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Meetings
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Canned Snippets
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Reporting Dashboards
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Conversations Inbox
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Live Chat
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Conversational Bots
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Team Email
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Conversation Routing
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Sequences
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Phone Support
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Multiple Teams
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Multiple Deal Pipelines
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Multiple Currencies
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Required Fields
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Products
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Quotes
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Smart Send Times
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Smart Notifications
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Salesforce Integration
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1:1 Video Creation
Use These Enterprise Features to Create Successful Enterprise Inbound Campaigns
Using HubSpot’s enterprise features is a great start for your sales and marketing teams, as well as the company as a whole. The next step is to know how you can put these into action and how you can use these features to create strategies that will take your enterprise inbound campaigns to the next level.
We’ve created a comprehensive Inbound for Enterprise eBook, demystifying inbound marketing on an enterprise scale and breaking down how you and your team can succeed. The topics range from what you should consider, how to implement campaigns and succeed and, of course, how you can use HubSpot to deliver your enterprise campaigns.
