Articles | Jack Cribb

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Creating a kick-ass marketing strategy is one thing, but a kick-ass video marketing strategy? ...

Forms are pretty important additions for gathering data from website visitors. They help inform...

Online forms can be lengthy, complex and lacking in a good user experience. This means the visitors...

Video content is some of the most engaging content across the web. According to Wyzowl, 83% of...

Many businesses fall into the trap of creating content without a strategy. It leaves them...

Here at Digital 22, we’re all about helping our clients grow but also about growing ourselves....

The age of video is now. 91% of marketers expect to see more noise and competition from video over...

Fade in. We see a salesperson scrolling on their phone, checking out ways to incorporate video into...

Unqualified leads. One of the banes of the digital marketing world - an individual who hasn’t been...

We all know why a buyer’s persona is important - by creating personas, understanding their needs,...

The stages within the customer journey are important and they depend on each other to work...

Inbound marketing - it doesn’t make much sense to try doing it without using personas. Without a...

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